This year, the Global Pet Expo took place from March 26 to March 28 in Orlando, Florida. It is the largest event in the pet industry, and this year, there were 216 exhibitors in the dog toy sector. With so many exhibitions and products, the organization had a hard time selecting best-of-show products in every category. Today, however, we will talk about Global Pet Expo takeaways. Think of the event as a fashion show. In the same way, that the Paris Fashion Show dictates trends in clothing, the Global Pet Expo dictates trends in different pet industries. Pete Scott, President and Chief Executive Officer of the American Pet Products Association (the organization responsible for the event), talked about the growth of the industry. He said, “The innovation showcased at this year’s Global Pet Expo reflects the dynamic growth and resilience of the pet industry. With pet ownership reaching 94 million US households and continuing to expand, it’s clear that pet care remains a top priority for consumers. The award-winning products highlight the creativity and commitment of brands that are not only meeting the evolving needs of pet owners but also strengthening the deep bond between people and their pets.” With that in mind, let’s take a look at some of the trends that will mark next year and beyond. E-Commerce Surge Online shopping is a major growth driver for the pet industry. According to Global Pet Expo data from 18 countries, there are 1.2 billion new shoppers in 2024. Pet owners shop more often in pet stores, but the amount they spend online is higher. Pet owners spend twice as much and buy more units, and three times the volume online compared to in-store buying. While they go more often in-store for specific things, they shop online for larger bulk purchases. The Community Aspect This trend began in the pet food sector, but we can expect it to move into the pet toys sector as well. In the pet food sector, there are more and more companies with a huge focus on causes and communities. For example, there are companies with focus on causes like children’s health, animal health and well-being, the environment, and people with disabilities. Recently we spoke about the humanization of the pet industry as a major trend, and the Global Pet Expo confirms that. Pets are more and more seen as parts of the family, and the products we buy for them echo our views on community matters. Companies need to put more focus on communities to make them stand out from the crowd. Human Health = Pet Health One thing is clear, consumers want pet products that mirror human health trends. In the pet food sector, for example, consumers are looking for gluten-free products. In the pet toys industry, that means natural ingredients and BPA-free products. The trend has been around for a while, but more and more companies are adopting it. Interactive Dog Toys Gone are the days when companies could sell a simple ball. The new generation of customers wants a bit more from the toys they buy for their furry friends. Toys need to be interactive and provide different ways of playing. For example, Cheerble, an innovator in the pet technology industry, unveiled its latest Wicket Series of pet toys. The Wicker Ball Air, a toy that has risen among the best-seller ranks on Amazon, is one of the fastest-growing products. What makes it different is that it offers three play modes, normal jump, passive tap to bounce, and gentle shake or slow roll. Durability, the Most Important Factor At Petopia, we take durability seriously. We want to produce toys that can withstand heavy chewers and last for more than just five minutes. Our products go through extensive testing before they are shipped to shelves and online stores. Speaking of durability, the Global Pet Expo showed that more companies are adopting natural rubber as the go-to material for toys. Bionic, a company producing toys with bionic rubber, was one of the big exhibitors at the Expo. Again, products show that simple toys do not work anymore. Even their tennis balls made from rubber have a treat pocket for placing tasty treats. As we see more and more, the goal is to keep pups occupied, engaged, and happy for as long as possible. Durable interactive toys can make that happen.
2025-04-30
The Global Pet Expo is largely viewed as the largest pet trade show in the world. However, with the Global Pet Expo coming to an end, companies in the pet industry should look at other alternatives. We live in a global world, and focusing only on one market, or one trade show is a mistake businesses cannot afford. With that in mind, let’s take a look at some of the best pet trade shows. Why Are Pet Trade Shows Important? We can safely say that trade shows are the pet industry professional’s secret weapon. Vital for staying competitive in the pet industry, trade shows provide companies with a unique chance to discover innovative products, connect with key players, and access regional and international markets. The main purpose of trade shows is to showcase products. But these events also offer workshops, expert panels, and insights into trends that shape the industry for the following years. Additionally, trade shows provide a platform for launching products, expanding networks, and gaining market intelligence. For example, interactive dog toys and enrichment tools were a major highlight at the 2025 Global Pet Expo. We can expect that trend to continue at other pet shows in 2025 but also continue to be a trend going forward. With that in mind, here are some pet trade shows that companies in the pet industry should seriously consider. Retailer Tip for Companies Companies in the pet industry that want to catch up on trends should look no further than interactive toys. But here is a tip: these items should not only look eye-catching on the shelf. They should cater to wellness-focused shoppers looking for enrichment products with purpose. In the last few years, pet owners have been looking for ways to be more environmentally friendly and serve a purpose. Companies should try to follow that trend to make their products more appealing to wellness-focused customers. Top Pet Trade Shows in 2025 SuperZoo- Las Vegas, Nevada SuperZoo is a premier trade event for companies in the pet industry. They attract professionals from across the globe. The three-day extravaganza is scheduled for August in the Mandalay Bay in Las Vegas. Companies in the pet product business should mark their calendar and book the show. Last year, the event attracted 18,000+ professionals from the United States alone and more from everywhere in the world. They had 1,100+ exhibitors. While the Global Pet Expo might be the most popular trade show, Las Vegas might be the largest pet product marketplace in North America. The show puts an emphasis on showcasing the latest designs and pet products. Pet professionals can get a great view of what’s new and what is next in the industry. As a bonus, the event includes many educational opportunities with industry experts sharing insights on best practices and emerging trends. Last, but not least, SuperZoo is a great platform for companies to connect with retailers, distributors, and decision-makers shaping the future of the pet industry. Here is the most important stat. According to organizers, 94% of pre-qualified attendees have purchased or plan to purchase something from a supplier found at the event. Interzoo Held in Nuremberg, Germany, Interzoo is one of the largest pet trade shows in Europe. With the way the world is shaping and the tariffs by the United States, more companies might be looking to Europe as the next big market. Interzoo takes place in even-numbered years since 20202. The next exhibition is scheduled for May 2026. In 2024, they hosted 2,146 exhibitors from 68 countries and welcomed almost 40,000 visitors. The trade show has one of the largest product ranges in the pet industry. At the show, companies and attendees can find products ranging from dog sports, chew toys, dog food, grooming products, accessories for dogs, and a lot more. According to the official information from the event, in 2024, half of the visitors attended the event to learn about new products. China was one of the top 5 exhibiting countries by stand space in 2024. That trend should continue in 2026. Zoomark Zoomark is another European trade show. But unlike Interzoo, Zoomark takes place in odd-numbered years. This year, the event will take place between May 5 and May 7 in Bologna, Italy. Zoomark is renowned for its focus on innovation. Some of the big features of the event include the Next 5.0, a hub for start-ups. In 2023, they also introduced Atelier, a new area dedicated to showcasing premium products in the pet industry. In this area, brands can show off their exceptional quality, detail, and creativity. Pet professionals describe the feature as more than a showroom, it is a celebration of passion and expertise that drives innovation in the pet industry. Auckland Pet and Animal Expo The biggest celebration of pets and animals in New Zealand, the Auckland Pet and Animal Expo is the happiest show of all to attend. In 2025, the expo will take place on 20th and 21st September. Exhibitors show hundreds of pet products and services, ranging from healthy products to specials. There are always some free samples. As a place that celebrates animals, the Auckland Pet and Animal Expo also gives space to animal rescues, clubs, and charities. The idea is for the expo to be a celebration of pets and animals and their positive role in society. The indoor performance area includes shows like Dog Squad Live, dancing with dogs, pet care, advice, and training, defense dogs, and more. Connect Canada Connect Canada is the pet industry B2B event that is free to attend for all qualified attendees. Held in May from 22nd to 23rd, everyone attending the event will receive a badge when they register. Pets are welcomed at the show as long as attendees fill out a pet waiver at the door. Connect Canada is famous for the many seminars and events held specifically for pet businesses. Pet Fair Asia Pet Fair Asia in Shanghai takes place every August at the Shanghai New International Expo Center. Launched first in 1997, the show has been instrumental in the rise of the Chinese pet market. Last year, the event covered 300,000 square meters (more than 3.2 million square feet) of exhibiting space. There were more than 2,500 exhibitors and 100,000 professionals from 91 different countries. The key goal for the Pet Fair Asia is to welcome pet professionals and increase brand awareness with end users. The platform gives space to pet companies to grow their business. The expo also includes integrated B2B trade space and B2C branding. Asian pet markets are the fastest growing markets worldwide, and it is all possible thanks to pet trade shows like the Pet Fair Asia. China International Pet Show This year, the China International Pet Show will take place between November 13th and November 15th in Guangzhou, China. Exhibits range from pet accessories, toys, smart products, training accessories, nutrition, and food, to grooming and medical equipment. The China International Pet Show has 28 years of tradition and history, establishing as the global benchmark in the industry. The platform is a great place for companies to launch their innovative products. In 2024, the show had more than 1,400 exhibitors and 70,000 attendees. This year, they expect industry professionals from more than 120 countries, serving as the true testament to China’s growing influence in the pet industry.
2025-04-15
Shipping costs can eat the profits of small business. Yet, with the right planning, small businesses can compete with the ecommerce giants and sometimes offer lower rates. Today, we will talk about practical and strategic ideas how businesses can minimize shipping expenses without sacrificing good customer experience. Because at the end of the day, companies work to satisfy their customers. Reducing costs at the price of customer experience can backfire. Freight costs play a huge role in determining the final price of dog toys on store and e-commerce platforms. Shipping expenses can rise due to many factors, and understanding the impact of freight costs is a must for pet businesses. Understanding Freight Costs Freight costs consist of many factors, including fuel prices, transportation modes (by air, sea, rail, or truck), customs duties, tariffs, and labor costs. Dog toy manufacturers have to calculate these expenses from the very beginning of production when they source raw materials. The costs continue until the product reaches the consumer. Companies manufacturing toys in China and ship them to the United State face higher container shipping costs due to global supply chains congestion. During the pandemic, the cost of shipping containers from the US to China peaked. Since then, prices have stabilized, but any sudden supply chain shock can drive costs back up. For example, a port strike or geopolitical tensions. Key Factors Affecting Freight Costs in the Pet Industry Before we talk about strategies that companies can use to minimize freight costs, let’s talk about what drives the prices up. Here are three key factors. · Fuel price fluctuations. When gas and diesel prices rise, the cost of transporting toys goes up, no matter the transportation mode. Fuel makes up about 25% of operating costs for trucking companies. · Global supply chain disruptions, including factory closures, port congestion, and labor shortages, all have a direct impact on freight costs. For example, the Suez Canal blockage in 2021 delayed shipments worldwide and drove up container shipping rates for months. A similar incident can impact the pricing of toys imported from Asia, Africa, and other continents into Europe and the United States. How Businesses Can Mitigate Shipping Fees First, let’s answer the main question. Why is it so expensive to ship to the US? First and foremost, global chain supply disruptions. With the latest trade war between the US and China and the tariffs that Trump imposed on products from China, things can change. With that in mind, here are some strategies companies can use. Use Flat Rate Shipping When Possible With flat rate shipping, the cost is split into size, weight, or destination categories. The price of sending a package becomes predictable, which means cost-effective and straightforward. Flat rate shipping also lowers uncertainty at checkout, which reduces the chances of an abandoned cart. Companies can adjust flat shipping rate depending on shipping zone or orders. For example, one rate for orders below $50 and one for above. Choose the Right-Sized Packaging By making smart packaging choices, companies can vastly reduce shipping costs. Here are some tips: · Reduce package size: do not ship air! Aim for the smallest possible package dimensions and use soft packing materials like poly mailers or padded envelops. They are lighter and smaller than cardboard. · Look for free packaging options that some carriers offer. · Consider reusing packaging when possible. It is environmentally friendly, and it communicates your brand’s values. · Analyze order history to understand the size of packages you typically use. Select packaging that best matches your standard orders. · Invest in custom packaging. While the initial costs are higher, they offset thanks to optimized shipment size and having fewer lost or damaged orders. · Use “ships in own container” packaging. This means that the product packaging is what you add a shipping label to, so you don’t have to add a box on a box. Bulk Shipping and Consolidated Logistics To lower transportation expenses, pet companies can order products in bulk, reducing the cost per unit. The strategy helps maintain competitive pricing, especially for budget-friendly brands. Move Production Some companies have started shifting production closer to their target markets. It cuts down on freight costs. For example, a growing trend is nearshoring manufacturing to Mexico, for companies that want to sell in the US. It reduces long-haul shipping expenses. Strategic Pricing Companies can sometimes pass costs to customers, but without sacrificing user experience. For example, introducing premium toy lines at higher price points. Here is an example. A brand can continue offering its small chew toy at the same price. At the same time, they can introduce a larger version or a premium version at a slightly higher price. Sometimes, customers will go for the premium version, and over time, the large and premium varieties overcome the smaller ones. Freight Costs and Their Impact on Retailers and Consumers Freight costs have a huge impact on consumers because they might have to pay more to get a toy from a small business. Large retailers like Amazon and Walmart can negotiate better shipping rates due to their high order volumes. This keeps their prices lower, but that doesn’t mean they provide high quality as well. Consumers have already witnessed increase of dog toy prices by 10 to 15% in the last few years. Further price adjustments may follow due to freight rates. Shoppers also may notice changes like fewer discounts, smaller package sizes, or some products disappearing from shelves. Companies that understand freight costs and use them to their advantage can get in front of customers. Or, they can always focus on bestsellers with higher profit margins.
2025-03-25
Dogs have a special ability. They can turn most tough toys into confetti within minutes. What separates good pet toy manufacturers from the average ones is the ability to produce toys that can withstand the wear and tear of chewers. The best way to achieve durability is rigorous testing, which is exactly what we do here at Petopia. Why Durability Matters? Dog owners spend their precious money on toys for their dogs. And they want to get their money’s worth. They prioritize safety, but also durability. For most pet owners, safety and durability are the two crucial factors in making a purchase. Durable toys ensure long-term use, but they also promote sustainability. Made from natural rubber, Petopia’s toys are environmentally friendly, a key trend in the pet toys market. Looking into the future, companies will have to be green-conscious, because that is what clients are looking for. People are more and more environmentally aware. Durable toys are built to last, making them a great investment. Unlike disposable and easy-to-break alternatives, durable toys can last for weeks, months, or even years with proper usage. Let’s be honest, if you leave your dog to continuously chew on a toy for several hours, no dog toy will withstand that. The secret to producing long-lasting toys lies in the design and testing. Proper design, one that is in accordance with the chewing styles of dogs, combined with rigorous testing, can deliver a toy that will make both customers and companies happy. Understanding Durability When we talk about durable dog toys, the material is everything. The most durable toys are made from tough rubber, such as natural rubber. Manufacturing techniques play a significant role as well, and that is where we can distinguish a good company from an average one. High-quality durable toys feature double-stitched seams and multi-layered construction, preventing easy tearing. Some companies design toys with minimal stuffing, reducing the risk of a mess once your dog gets through the outer layers. Size matters in everything, and the same applies to dog toys. The size of the toy should match the size of your dog. One of the biggest mistakes companies make is they market toys for large dogs, when the toy is too small for them. Or, they market toys for small dogs, but they are too big and difficult for dogs to handle. The result is the dog loses interest in the toy instantly. How Do We Test Toys for Durability? At Petopia, we are committed to delivering the highest quality dog toys for companies and individual customers. Testing plays a huge role in the process of manufacturing toys. Our testing process is rigorous and thorough, resulting in a toy we know can withstand heavy chewing. We understand that dogs have a natural urge to chew on things. Catering to their instinct to chew results in a happy and calm dog. Quality check is one of the most important steps in our production. We take extra steps to ensure the quality and durability of toys. Every toy must pass the Input Process Quality Control standards of practice. After the toy passes the test, it can move into formal production. If not, we make adjustments to ensure durability. Here are two types of test we put toys to ensure quality and durability. Simulated Dog Bite Test We place the toy into a machine that simulates a dog playing with its toy. During the entire process, a computer records test data while we increase the speed of chewing. In the end, the data shows the maximum strength of the bite and the number of bite tests. Every toy goes through at least 10k tests before it is labeled durable for production. At the end of the test, the toy should be intact. Stretching Dog Toys Another test we run is stretching a dog toy to its maximum. The test shows whether the rubber used for production can withstand chewing and all the wear and tear of an active dog. The toy is placed on a lifting machine. On the bottom end, we attach weight to see whether the toy can hold it. Yes, the toy stretches, but it is important that it holds the weight. If the test is successful, the rubber consistency can withstand the constant gnawing of pets. What is a Durable Dog Toy? For our final thoughts, let’s talk about what we classify as a durable dog toy. There might not be a perfect chew object a dog cannot shred. But you want the toy to provide at least a few months of entertainment. No pet owner wants to spend money out of his monthly budget on toys that last for only a few hours. Pet companies and manufacturers should have that in mind. If toys fail the durability test, their reputation will suffer.
2025-03-15
Seasonal marketing is an important part of general marketing for pet-care businesses. Seasonal marketing helps companies attract new clients and strengthen the relationships they have with their community. Companies can prepare for high-demand season with holiday-themed campaigns, seasonal events, and well-timed promotions to keep the business relevant and exciting throughout the year. Let’s take a look at all the ways pet companies can get into the seasonal dog toy trends. Holiday-Themed Campaigns Holidays provide great opportunities for pet companies to connect with pet parents and introduce them to their services. A good holiday campaign can greatly increase a pet company’s visibility if it goes viral. Even smaller campaigns can help pet toy companies connect with the community and reach new clients. Here are some ideas: · Pet photos with holiday characters. Depending on the holiday, you can set up a festive photo booth in the facility where clients can bring their pets for a holiday picture. The event doubles down as a fun memory for pet owners. Companies in the e-commerce business can make digital campaigns, offering their company-themed templates for digital pictures with their own logo. · 10 Days of pet care discounts, offering a special service each day leading up to the major holiday. Usually, companies do this for Easter or Christmas, but there are no limits. · Valentine’s Day Specials. With more and more people considering pets as their special partners, companies in the pet industry should take advantage of it. Offering special product services and discounts for “date night” is one way to do it. Seasonal Promotions Certain seasons bring more pet customers. Well-timed promotions can help draw higher demand during the peak season. Here are a couple of ideas. · Summer vacation deals, when pet parents travel, whether with their pets or not. Toys are a natural part of any vacation, and discounts during this period can make pet parents spend a bit more. · Winter wellness packages, when the weather doesn’t allow a lot of time outside, pet parents might look for toys that provide plenty of mental stimulation for their furry friend. Dogs need to get exercise, no matter the weather outside. Cross-Selling Up-selling and cross-selling are great ways for companies to partner, or increase the amount customers spend. The holidays, when pet parents are willing to spend extra on their furry friends, offer a great outlet. Here is an example, a company selling dog treats can partner with a company selling puzzle dog treat dispensing toys. Giving Free Gifts With Purchase Everyone loves free stuff, especially if it is free stuff for their pets. One way to increase holiday sales is to give away free gifts with each purchase. For example, a pet company selling dog toys can give free treats with every purchase during the holidays. Customers will make more purchases knowing they get something for free. And let’s be real, nothing is free, it is just calculated in the price. Sending Digital Cards to Current and Past Customers Holidays are the perfect time to show appreciation to your clients. Sending out personalized holiday cards, and sometimes small gifts will leave a lasting impression. Customers are more likely to come back again to businesses that show they care for clients. Digital cards are not expensive, and marketing teams can make them using apps like Canva. Get Into the Holiday Spirit During the holidays, companies can decorate their business in a festive design. It creates an inviting atmosphere for customers. Retailers can decorate their offices, while online pet businesses can get into the holiday spirit by updating their social media channels and logos with holiday-themed images and graphics. Holidays are an amazing period to engage with customers. Have fun and get creative. It is All About the Discounts Everybody loves a deal, and pet owners are no exception. They offer a shop at big-brand specialty stores where they can find price cuts. Leveraging promotions and discounts is a surefire way to attract budget-conscious pet owners during seasonal trends. It helps with acquiring new customers, as shoppers explore new stores that give attractive discounts. Planning a Marketing Schedule Let’s take a look at a couple of dates that should be on every pet company’s calendar. · March 17 – St. Patrick’s Day (great opportunity for green pet products) · March 23 – National Puppy Day · April 20 – Easter · April 27 – National Pet Parents Day, inspired by many people considering pets as family · May 5 – Cinco De Mayo · May 11 – Mother’s Day · May 26 – Memorial Day · June 15 – Father’s Day · August 10 – Spoil Your Dog Day · October 4 – World Animal Day · October 31 – Halloween · December 25 – Christmas Day · December 31 – New Year’s Eve Pet Owners Spend More During the Holidays Pet toy companies would love owners to spend throughout the entire year, but the reality is that during holidays, sales go up. One of the reasons why owners spend more during the holidays is the recent trend of pet humanization. As we talked about in a previous article, pet humanization is one of the four key trends for growth among companies. The ongoing humanization of pets means that our furry friends are seen as family members and stress relievers. More and more owners are willing to spend more on pet care, toys, food, and everything in between. According to a recent survey, 18% of people in Britain planned to spend more on their pets at Christmas than on their significant other. Similar studies appear all the time, with more and more people cutting back money on themselves to keep their pets happy.
2025-02-24
How Will Trump’s Tariffs Impact the Pet Toy Business in China? The 10% increase in US tariffs on China is one of the hottest topics in the business sector right now. People left and right are trying to come up with a solution that will help their business's continued growth but also protect the customers. When a trade war happens, customers are often most impacted by it. Let’s talk about how the new 10% tariffs impact the pet toy industry in China. The $800 Duty Free Remains, For Now On February 1st, Trump signed an executive order imposing an additional 10% tariff on most goods from China. He also included a provision eliminating the “de minimis” exception for Chinese imports. The rule has been in the crosshairs of many people in Washington for a while. According to the rule, packages shipped directly to buyers in the US with a value below $800 are not subject to import taxes. Right after Trump signed the order, the postal service temporarily stopped accepting packages from China as a result. A day later, Trump reversed course, and allowed packages below $800. His revision stated, “it will remain in place until adequate systems are in place to fully and expediently process and collect tariff revenue”. For now, companies on both side are left in a limbo. The chaos has left many wondering about the fate of packages ordered from companies that are below the $800 threshold. Is Trump Targeting E-commerce Websites? Companies like Shein and Temu have used the $800 exception for low-value packages to expand rapidly in the US. Chinese e-commerce websites have built their business model around the “de minimis” exception. While Trump wants to impose tariff system on these companies, the reality is that he cannot. Trump’s policies have met reality once again. According to a report by CNN, more than 80% of total US e-commerce shipments in 2022 were de minimis imports. Clark Packard, a researcher speaking to CNN, said,“You would have to have a lot more people on the ground. The reality is that right now, Customs and Border Protection is just not qualified or capable of handling this because of the volume of packages.” Trump has yet to say how long the delay would last. Logistically, it would take at least one year to set up a fully functional system. Others, however, believe that the delay is a trade negotiation tactic for Trump to get a better trade deal with China. How Companies Can Get Around the Tariff? In the same article by CNN, Christopher Tang, a professor of global supply chain management, said there is a way for companies to get around the exemption’s disappearance. To do that, companies can expand their warehouses in the United States and ship bulk amounts through customs and then reship products across the United States. Of course, customers will still have to pay the import tax, but it gives companies a bit more options. Can Chinese Companies Expand in Europe Rather Than the US? While the European market has its perks, we cannot compare it to the US market for pet toys and accessories. The US’s pet toys market accounted for a revenue share of 31.86% of the global industry in 2023. The market for pet toys in the US is increasing due to high pet ownership rates and strong consumer spending. The culture has changed, with more owners viewing pets as family members. Pet spending among Americans is on the rise, with the total expenditure reaching $102.71 billion in 2022. Of course, that is not all on pet toys. That is the total expenditure on pets. The global pet toys number was $8.8 billion in 2023. Of that, the Europe pet toy market generated a revenue of $3.18 billion in 2023. Europe is a huge market as well, but there is a huge difference between Europe and the US. According to the United Nations, there are 44 countries in Europe, and almost as many languages. In the US, people speak mainly the English language, with some Latinos in between. We can also compare it to the United Kingdom, a popular pet country. Owners in the UK spent only $556 million on toys in 2023. While that is a huge number, it doesn’t compare to the US market by any case. We also have to mention that while Britain is considered a popular pet country, Germany led the way in the pet toys market in Europe in 2023. The Chinese Market Is Growing, but the US Remains King In China, the growing number of millennials opting to delay traditional life in favor of pet ownership has resulted in a surge. Urban areas in China alone housed more than 100 million pet dogs and cats in 2020, a 10% increase compared to 2018. China will grow as a pet market in the following years, but for global companies, the US market remains the top target. Impact on Prices If we look at some of the best-selling products by pet toy manufacturers, we can notice a clear difference in price between American companies and Chinese companies. For example, PetopiaToys’ signature pineapple dog chew toy has a $15.19 price tag on Amazon. On the other hand, West Paw’s chew toy has a price tag of $19.95, while Kong’s toy for aggressive chewers has a price tag of $22.99. The expected 10% tariff will raise PetopiaToys’ price of the chew toy up to $17.2. It will still be cheaper than the ones sold by Kong, West Paw, and similar American companies. But at that point, it cracks the threshold of $15. All other toys sold on Amazon, Chewy, and similar websites by Chinese companies will take a hit. Companies will have to calculate the 10% tariff and include it in the price. What is Next in the Trump-China Trade War? According to a British group of business experts, Trump is not done with China. They assume that the tariffs will remain in place, and we can expect additional tariffs in the months ahead. The new tariffs will probably focus on non-consumer products, since Trump doesn’t want to put more stress on the US households. For example, he can target products by strategic economic or security aims, including critical imports such as semiconductors, pharmaceuticals, industrial metals, and oil and gas. The most extreme scenario is a 60% tariff against China, but achieving that would take extending the measures to a wide range of consumer goods. That would put even more strain on the US economy and households. Nobody Wants a Trade War China has found a way to make Trump reconsider his tariff system. As a direct response, China imposed export controls on 25 rare metals. Some of them are key components for electrical products and military equipment. China has mastered the ability to refine such metals and produces around 90% of global refined output. While pet companies do not directly benefit from the control on rare metals, they can hope that the trade war between China and the US will not escalate further. History Repeats Itself The last time Trump was president of the United States of America, he started the trade war with China. He also began his presidency with tariffs on China, but customers fell victim to it. Back then, companies had to pass some of the new costs to customers. In an article published by the Washington Post in 2019, owners of pet companies in the US talked about the issue. In the article, Pennye Jones-Napier, a co-owner of a pet store in Washington, said, “We’re not happy about it, but we’re going to have to raise prices.” Many products selling in the pet stores in the US have to be imports. Many items in the pet store require handmade components that make it almost impossible to find qualified US workers to do the same type of work at similar prices. Instead, companies rely on a network of factories in China to make pet clothing, accessories, and toys. The saying goes, “those who do not study history, are bound to repeat it.” Will Trump come to his senses, or customers will feel the bulk of the new tariff system? Let’s wait and see.
2025-02-12
Toys have become an essential item in pet parents’ shopping baskets. With more and more people getting pets for their families, producing toys that will fit their needs has become an integral part of pet businesses. The latest trends in the industry reveal customization as the new popular feature. Nowadays, B2B pet product buyers hear about customization and custom dog toys daily. Looking at the current state of the pet toy market, it is clear we can expect to rise in the following years. But how can companies get in on the customization trend? Let’s take a look. Customization a Key Trend in 2025 In 2025, customization and personalization will play a significant role. The demographics of pet owners are changing, and with that, companies need to adjust. Young people are getting more dogs, and they want something that will show off their personality. Pet owners look for toys tailored to their dog’s size, breed, but also personality traits.More and more big brands across the definition of making pet supplies and toys, with their clothing, hats, shoes, bags, etc., to expand product sales, which is forming a big trend. As such, companies should look for toys with different textures, shapes, and colors that will amplify the personality of the dog owner and his pet Custom Pet Supplies – The Perfect Asset for Branding Social media has also helped popularize the customization trend. We’ve seen the rise of dog influencers, and custom dog toys and supplies are the perfect solution. Custom dog toys show your company loves dogs as much as pet parents. Some customized pet products may include pet bandanas, pet bowls, pet scoops, printed pet toys, pet care kits, waste bags, and more. How Companies Can Jump On This Trend The days of generic squeaky toys and standard chew bones are in the past. Companies that want to maximize their profit should look to the future. Pet owners are clear on what they want, custom-built dog toys that reflect the individuality of their furry companions Color and even cultural IP and intelligence, That can be a specific shape, size, or texture. The market for personalized pet toys has expanded, and it accommodates all the varied preferences. One of the most exciting trends in the custom pet toys market is products tailored to a dog’s personality. Companies are beginning to offer a range of toys designed to match the temperaments of dogs. They have toys for high-energy play and a more laid-back temperament. These toys ensure every pet receives the perfect playtime experience. Here are some features that can help companies improve their custom dog toys: · Breed-specific design, all breeds have unique needs, and the design should follow their preferences. Optimize toys to personality traits of different dog breeds. · Think about interactive play, a must for any custom dog toy. Interactive toys engage dogs mentally and physically, promoting a healthy experience. · Last, but not least, use durable and safe materials. Whether you are creating a robust toy for aggressive chewers or a squeaky toy for gentle playtime, the durable material should prioritize fun and engagement. · Culture or IP attributes: there are hot topics can produce empathy · Intelligence: increase the emotion of interaction, or solve the anxiety of being alone How Companies Can Increase Their Reach Companies that try to increase their market share and sales in the custom dog toys niche, need to do the extra work. Manufacturing great toys is just part of the equation, and the other part is effective ways to market their toys. Some of the options include: · Conventions and trade shows, where you can hand out pet customized gifts to spread your company’s name throughout the industry. · Grow a relationship with vet clinics using branded pet supplies. People are more likely to return once they see your name on custom pet products. · Sell your products at wholesale prices at local pet stores to become a household name. · If you have any extra pet supplies, donate them to local shelters to give to adopting families. It is all about improving your brand’s authority and image. Shelters will appreciate your support and boost your brand’s image. What are some Customization Options Available? Let’s talk about all the customization options a company can make to give pet parents more options. · Shape and color, according to the design drawings provided by customers. For example, a bone-shaped personalized dog toy in mixed colors. · Custom dog toy brand labels, a way to allow small groups and communities to market their brand using dog toys. Custom branding will go a long way in the upcoming years. · Customized inner and outer product packaging, according to the requirements provided by customers. For example, an outer box with an inner package with a smaller number inside. Custom packaging helps companies distinguish the different products by the mark, and can manage inventory easily by scanning the barcode. Final Words Personalized pet fashion is already trending. This year, customization will take center stage in dog toy trends and reach new heights. From different colors to logos and shapes, expect tailored toys to dominate the market. The more your brand invests in on-demand manufacturing processes, the better. It allows pet parents to design toys and have their pets stand out from the crowd. “Petopia Dog Toys "is a company specializing in the research, development and production of dog toys, offering a number of customized services to meet the growing trend of this pet fashion! ·1. Product Design: Whether you have an idea or a sketch, we will fully communicate with you and give you professional advice in combination with the chewing habits of the target dog breeds and the trend of the target market, and draw the rendering drawings and 3D drawings to meet the requirements; provide 3D printing services to verify the feasibility of the product appearance; · 2.Mold development: own mold workshop, 20 years of experience in mold structure to guarantee the rationality and accuracy of the mold structure. · 3.material development: 25 years of experience in material research and development, can quickly meet the material physical properties of different customers' needs, tear strength covering 50-120N/MM, whether recycled materials, add more environmentally friendly bamboo powder, lake algae and other materials, strong technical reserves, so that your products quickly stand out, selling point rich. ·4. Product testing: use our own design of dog toy bite test equipment, free test products, save the actual dog test time (https://studio.youtube.com/video/SBzTzy5aB_s/edit) · 5.Shape and multi-color: produced according to the design drawings confirmed by customers. Without using a single drop of paint and glue, we use the patented one-piece molding technology to achieve multi-colors for customized toys. · 6.Branding Label Customization: A way for small organizations or communities to promote their brand through dog toys. Branding will be an important trend in the coming years. ·7. Inside and Outside Packaging Customization: Customized packaging based on customer needs, such as matching outer boxes with inner boxes and smaller inner boxes. Customized packaging helps to differentiate between product categories and also allows for easy inventory management by scanning barcodes. ·8. Logistics service: provide freight forwarding service according to customers' needs to ensure the safe arrival of products. · 9.Pictures and videos: provide free product pictures and videos, and even promotional posters; special scene customization needs to be charged! www.petopiatoys.com Looking forward to seeing you.
2025-01-22
Designing a dog toy is not an easy process. Some companies stick to only one or two toys for a handful of subscribers. Others, produce wholesale dog toys. No matter whether the company produces a handful of toys, or many lines of products, dog toy design is essential. Nowadays, one of the crucial aspects of designing a dog toy is survivability. Dogs have different chewing styles, and aggressive chewers are the most challenging. These dogs can rip a toy apart in a matter of seconds. If the design team has not done its due diligence, dogs will shred toys in minutes, and pet parents will be disappointed. Let’s discuss how companies can design toys according to chewing style. How Chewing Style Impacts Design Have you ever wondered why some dogs treat their toys like a delicate dessert, while others go full “hulk-mode” on them? While some dogs nib toys, others tear through them in a matter of seconds. Like humans, dogs are unique, and their chewing habits are different. Often, the type of dog breed matters. Yet, sometimes, dogs from the same breed can be completely different. Chewing style if not a trivial preference. It impacts safety, dental health, mental stimulation, and most importantly, happiness of dogs and their parents. If the dog rips the toy in seconds, the dog owner will not buy again from that company.The design of dog toys often depends on the chewing habits, dental structure, and size of the target breed. Essentially, canine teeth are used for piercing and tearing, while molars and premolars are responsible for chewing. Therefore, the design of the toy must first withstand the piercing force of the canine teeth. Apart from thickness to prevent penetration, the strength of the material is also crucial. Secondly, the toy must endure the chewing forces of the dog. This primarily involves addressing the product's shear resistance, which is less related to its thickness and more dependent on the material's tear resistance. How to minimize the toy's exposure to the dog's molars is another key design consideration. In summary, designing a good product is a science. It requires relevant knowledge and data support to create a toy that meets these rigorous demands. special reminder：Buying the wrong type of chewing toy can lead to risks like choking, gastrointestinal blockage, or a lack of interest from the pet. How to Match Chew Toys to Chewing Styles Companies that try to maximize their profit and sales should make an effort to understand dog’s chewing types and styles. That is the first step in making the right product. If companies do not tell the full story about their pet product, customers will quickly stay away from it. If the product is labeled for power chewers, it should be made as one. Product design plays a huge role in that. Let’s see how different dog chewing styles impact toys and their production. Gentle Chewers Gentle chewers, also known as passive chewers and gentle nibblers, take their time when they are playing with a toy. They will savor each chew and will not swallow large pieces. Characteristics: · Display a more controlled and cautious chewing style. · They gnaw gently on toys, carry them around, and engage in light chewing. · They prefer softer textures, including plush and fabric toys. · Gentle chewers enjoy the comforting sensation of soft materials in their mouth. · They do not aggressively tear toys apart. · Passive chewers are not interested in hard chews. How to Design for Gentle Chewers? All puppies are considered gentle chewers until they reach 12 or 16 weeks of age. During this period, puppies explore the world through their mouth. It is imperative to provide a suitable chew for their development. Dogs that are gentle chewers throughout their life will enjoy a soft interactive toy that they can play with. It is important that the size of the toy is appropriate for the dog. These dogs love to carry their toy around. If the toy is bigger than the dog, it might pose challenges. Chews tailored for gentle nibblers should ensure safety and provide the most enjoyment. While these dogs prefer soft materials, the material should not be safe enough. Companies should stay away from materials that rip easily and can have fabric stuck in dog’s teeth. Moderate Chewers Moderate chewers might be the most challenging and hardest to design toys for. They love to chew, but they do not destroy toys or finish their favorite treat in a matter of minutes. Some of them are picky, others are not. Generally speaking, most adult dogs are moderate chewers. They need the right product to motivate them. Too soft, and they will destroy it. If the product is too hard, they will not engage in playing. Finding that right balance is challenging, but because most adult dogs fall into this category, the potential for sales is enormous. Characteristics: · Tend to chew with a reasonable amount of force and exert enough pressure to enjoy it. · They may alternate between gentle gnawing and stronger bites. · Moderate chewers explore different textures and levels of resistance. · They prefer durable toys that offer longevity. · Moderate chewers enjoy extended chewing experience. · They use chewing as a constructive outlet for their instincts. How to Design for Moderate Chewers These dogs strike the ideal balance between intensity and gentleness, and the toy should reflect that. They love a good chew session, but they are not as hard on their toys. The right texture plays a huge role here. Companies should try to find the middle ground, chews that engage and fulfill their instincts, but they are not made from a tough material. The surface area of the toy should not be as rough or textured as the one for power chewers, but not as flat and soft as gentle nibblers. Aggressive Chewers These power chewers need the toughest toy available. Usually, aggressive chewers are larger breeds, but there are small terrier breeds that also fall into this category. For example, the Jack Russell terrier. These dogs can go through weak chews in seconds, posing a risk to themselves and a disappointment to their owner. Aggressive chewers have an intense chewing habit and a strong bite force. Their innate drive to destroy toys often stems from their hunting history. Characteristics: · They exhibit rapid and forceful chewing movements. · Aggressive chewers use their back teeth and jaws with considerable strength. · Have a higher tendency to destroy toys. · They show a preference for harder textures and durable materials. · Aggressive chewers need toys that can withstand their strong bite force. How to Design for Aggressive Chewers? Understanding aggressive chewing is the first step toward designing a toy for power chewers. Aggressive chewing can appear in different forms, from tearing apart toys to chewing on furniture. But why do these breeds do it? Some dog breeds are predisposed to aggressive chewing due to their strong jaws and instinct to explore objects. Others, show aggressive chewing due to their hunting history. When we mention hunting history, we have to make a distinction between retriever breeds, who retrieved objects, and dogs that were used for hunting in different ways. Aggressive chewers also need stimulation to cope with their anxiety and stress. Dogs that need more mental stimulation can become aggressive chewers when they do not get their exercise. Product design for aggressive chewers should focus on sturdy and durable materials. Natural rubber is the most popular material lately, but the material is only part of the story. The design itself, should not be flat. Instead, with a more surfaced design, it prevents the dog from using its full bite force to tear the toy apart. The harder the texture, the more enjoyable for power chewers. Because power chewers often suffer from anxiety, the toy should also provide enough mental stimulation and puzzle play for the pet. Aging Chewers Senior dogs have special chewing needs. No matter which category they belonged to before they entered senior years, all dogs eventually become aging chewers. Mature dogs need toys with a special formula that is soft enough to provide a comfortable chewing outlet. Even when dogs prefer hard rubber toys that they can aggressively chew, once they get older, they need a softer material that they can chew on. As they age, dogs lose their chewing power, and a hard rubber toy might not gauge their interest. Final Words Dog toy manufacturers have to think about a couple of factors when designing a toy. Not only they need to pay attention to chewing style of prospective pets, they also have to consider the pet parent purchasing the toy. Does the pet toy connects with the human, so that it encourages him to play with his pet? How will people understand and use the toy? What about features that engaging and beneficial for the dog? On top of that, companies have to think about where the toys are played with. Do they perform as well inside as outside? What types of floors would it be on? What about grass and mud? To summarize, there are plenty of factors that go into designing a good pet toy. When it comes to dog toy design according to chewing style, manufacturers have to make sure their toy can withstand wear and tear. No pet parent wants to buy a toy that will last for a few minutes. That will result in a bad review, and things can only go down from there. In the end, every dog is different in play style and chewing style, but there are some features that help make dog toys suitable for aggressive chewers. In the field of dog toys, we at Petopia have been dedicated to understanding and collecting data on the chewing habits of various dog breeds. This foundational research provides essential support for our product design. By combining suitable material strength with scientific experimental results, we ultimately create superior products. We’ve even developed our own specialized testing equipment to evaluate how different parts of a toy perform against various types of chewing. By setting parameters such as bite force, bite frequency, and bite count, we generate relevant data to analyze the extent of product damage. This allows us to enhance the strength of specific areas through design or material reinforcement. You can refer to the video for more details:
2025-01-15
