The global pet industry has exploded in recent years, increasing the demand for high-quality, innovative pet toys. Companies trying to launch a new product line, or expand an existing one need a reputable OEM manufacturer that will help them achieve their goal. Reliable Original Equipment Manufacturers can help scale production, maintain quality standards, and bring the unique company’s concept to life. A poor decision, or choosing the wrong OEM pet toy manufacturer will result in supply chain delays, reputational damage, and a substandard product. What Does Your Brand Need? Before getting in touch with OEM manufacturers, any company needs to understand the specific requirements of its brand. Define what you are looking for. The more you know about the requirements, the easier it is for you to determine the appropriate manufacturing partner. First of all, define the product type, whether it is a plush toy, a squeaking rubber toy, an interactive jigsaw puzzle or an eco-friendly chewing product. Then, define the expected quantity. Are you planning to place small-batch orders for niche boutiques or produce for mass-market retailers? Secondly, you need to have your own brand positioning. Who are your users? What kind of value can you offer them? Quality? Price? Function? Last but not least, define security and compliance based on the trade market. For the United States, companies need ASTM F963 or CPSIA certification. For the European market, they need CE/EN71 certification. What To Look For in an OEM Pet Toy Manufacturer? Let’s be honest, not all manufacturers are created equal. But no matter which manufacturer you choose, these are the key criteria to evaluate during your selection process. Manufacturing Capabilities Can the manufacturer produce the type of toy that you envision? An OEM manufacturer has to be able to produce specific types of toys and do so reliably at scale. There are four things companies need to consider. · Material Expertise: can they work with the materials that you envision for your toy, including natural rubber, organic cotton, plush fabrics, or BPA-free plastics? · Production technology: ask about the equipment and manufacturing process. Does the manufacturer have injection molding machines, automated or semi-automated sewing lines, and heat transfer printing or embroidery for branding and graphics? · Product scope: some manufacturers focus on a small line of toys, while others can offer a wide variety of toy types. Do you plan to expand the product or keep it for a narrow niche? · Scalability: last, but most important, ensure that the manufacturer has the production capacity to grow with you. Not every company can handle the jump from 5,000 units to 50,000 units. Quality Control and Safety The latest trends in the pet industry have set a high standard for safety and quality control. Pet owners nowadays want the toys they buy for their furry friends to be as safe as human-grade toys. With that in mind, check if the manufacturer has in-house quality control, and what are the protocols for inspecting materials. Do they work with a certified third-party lab for testing? These questions can help companies separate the good from average OEM pet toy manufacturers. Customization and Design Customization is one of the biggest trends in the pet industry right now. For a custom product, a factor has to have 3D prototyping, CAD support, material sampling, and a dedicated product development team. The great pet toy manufacturers do more than just taking orders. They contribute creative ideas that can enhance the product’s appeal and performance. Lead Times and Delivery Capabilities Speed and reliability are key factors for making sure companies hit their product launch dates and maintain inventory levels. Many high-quality products fail to bring success because of constant delays. Some of the important questions to ask a pet toy manufacturer include: · How long does it take to create and deliver a prototype after confirmed design? A reasonable sample lead time is between 15 and 20 days. · What is the average lead time for a standard order? Understand production turnaround for orders between 5,000 and 10,000 units. · What is their shipping experience? Do they handle logistics or work with a third-party partner? Key Factors When Choosing a Good Pet Toy Manufacturer Partnering with a company in the pet toy manufacturing industry is a great move. Finding one that specializes in designing products should be a thorough process. Here are three factors that make companies stand out from the crowd. Sound Reputation Established manufacturers have a sound reputation in the pet industry with years of history. Yes, plenty of new companies can bring a lot to the table. Companies should do their research and look into the history of the manufacturer, and former and present clients. If possible, contact the clients for experience. Good Product Design and Reviews What is the final output of the company? What do their toys look like? How effective are their items in improving customer relations? What do pet owners, the end clients, have to say about it? Checking some reviews on Amazon and similar websites can provide plenty of input. Transparent Creation Process Companies have to remember that the toys and accessories will eventually be the brand ambassador. As such, the product should reflect the company’s values. Transparency in partnerships is crucial. Is the company open and honest about its materials, processes, and testing procedures? Red Flags To Watch Out For For many companies in the pet industry, the difference between success and failure lies in choosing the right manufacturer. Partnering with a good OEM partner brings success. On the flip side, choosing the wrong OEM partner can come with significant costs and set back your company for years. Here are some red flags that can make the difference between good and bad OEM manufacturers. · No compliance documentation, avoids showing testing reports or safety considerations. · Overpromising, manufacturers saying yes to everything without showing past examples or capability to produce the product. · Unclear pricing structures, with hidden costs for molds, samples, or packaging. · No factory visits or audits allowed, a complete lack of transparency signaling quality or labor issues. Where Can Companies Find Reliable OEM Pet Toy Manufacturers? Companies in the pet industry should not rush to choose the right OEM pet toy manufacturer. Finding the right factory takes research, networking, time, effort, and due diligence. The two most common sources are trade shows and B2B marketplaces. Trade shows are the most logical option. Limiting to one trade show is a mistake companies cannot afford. The world is becoming more global than ever. Yes, the Global Pet Expo show might be the biggest trade show in the world and in the US. But in the last few years, the pet industry in markets like Brazil, China, India, and other countries has been booming. That is why trade shows like the China International Pet Show or European shows are a must for companies who want to succeed. B2B marketplaces like Alibaba, Global Sources, and Made-In-China are useful. When you research them, always vet suppliers through trial orders before committing to a long-term contract. Why Choose Petopia? At Petopia, we are proud to be an innovative R&D and manufacturing company. We respect everyone's choice, but we do not produce toys that may harm pets. Their happiness is a priority. We believe that pet owners only want to give their dog companions the best, and we don't want to produce an item that might harm them. To ensure quality, we offer a special trial service before you purchase the samples. To help enterprises succeed, we offer pre-sale and after-sale services, market research support and professional product training. At Petopia, you can get something that other manufacturers might not be able to achieve: 1. Research and development of high-strength materials: The tear strength of our materials ranges from 50 to 140N/MM (the maximum strength of products on the market is only 70N/MM). Recycled materials can be added, and the tear strength can still be maintained very well. This tear strength determines the bite resistance and service life of the product. 2. Multi-color: Our patented multi-color one-piece molding technology enables the use of no paint or glue, making the product colors more diverse and eliminating product safety issues. 3. With an antibacterial rate of up to 97.6%, it ensures the safety of pets and infants. 4. More professional product design suggestions, which are based on our long-term research and data accumulation on dogs' biting habits. Provide corresponding solutions for different dog breeds. 5. Quality Commitment: For the confirmed products, if there are any quality issues, we will take full responsibility, whether it is for returns, exchanges, or compensation. Final Thoughts Choosing the right manufacturer for your pet brand is not about getting the lowest prices, although at Petopia, we have competitive prices. It is about forming a long-term partnership that supports your company’s growth and protects its reputation. We understand the product vision, deliver high-quality toys, and offer scalable and flexible production. Companies trying to find the right partner should invest time to check options, visit factories, and ask detailed questions.
2025-06-05
The pet industry is booming, and one of the biggest trends right now is pet humanization. Pet parents are treating their companions as family members, not pets. They want premium, customized products, ranging from chew-resistant toys to eco-friendly pet beds and fashionable collars. In any case, nowadays, there is a growing demand for unique and high-quality pet items. But how does an idea for a pet product become a reality? How do companies go from a sketch on paper to a polished product? The answer lies in Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) production. Let’s take a look. Start By Defining Needs Any company that wants to produce a custom pet product has to begin with defining needs. The first step is a clear definition of the type of pet products you want to develop. That can include specifications, materials, quality standards, and everything in between. This helps narrow down manufacturers that specialize in the product category. Why Should You Use OEM and ODM Services? Before we move to the step-by-step process, let’s talk about why a company needs to consider the services of OEM and ODM manufacturers. Here are four reasons. 1. Customization and branding, allowing pet product sellers to customize existing product designs under their brand. They can change colors, add logos, modify features, and more that help establish a unique brand presence. There is no limit to flexibility when you hire the right ODM services. 2. Cost-effectiveness, ODM and OEM services help sellers save on R&D expenses and avoid upfront investment in facilities. Companies use the existing resources of manufacturers and their production, lowering the end costs and increasing profitability. 3. Speed to market, is a crucial factor in the pet product industry. Most ODMs have pre-designed products available for quick launches, while OEM simplifies the production of those designs. 4. Quality assurance, is the most important aspect in delivering products to pet parents around the world. Successful OEM and ODM manufacturers have high-quality standards that help them stand out from the crowd. They have already established quality control processes, including selection of raw materials and final inspection of products. The Difference Between OEM and ODM Before we go to the manufacturing process, we need to explain the difference between two core production models available to pet businesses. The first one is OEM, or original equipment manufacturer, while the second is ODM, original design manufacturer. Both are widely used in the pet industry, ranging from toys, to grooming tools and apparel. However, they serve different business needs. OEM manufacturing is great for brands that have a unique product idea, and they want full control over the functions of the product. As a business owner, you have to provide the concept, detailed design, material specifications, and branding. The factory, or the OEM manufacturer provides manufacturing services to support your requirements. They build your product from the ground up. This approach gives businesses full customization control, higher brand differentiation, intellectual property protection, potential for an original product, and long-term scalability. ODM manufacturing works best for brands that want to make a quick entry to the market by leveraging existing designs. Businesses have to provide branding and some minor design input, but the factory is the one that has a ready-made product design that they can customize to your wishes and branding. In simpler terms, you choose an item from a catalog and customize it for your brand. Advantages include faster time to the market, lower upfront costs, and easier manufacturing process with less complexity. Step By Step To Custom Pet Product Step 1 – Concept Development Every great products begin with a solid idea. Whether it is a chew toy for aggressive chewers, a stylish harness, or a treat dogs cannot resist. Companies should start by identifying a gap in the market, or try to solve a common pain point for their customers. From there, sketching and creating a mood board for inspiration is the next step. While trying to develop a concept, companies should think about the safety, behavior, and comfort of the pet. They can always research competitors and identify what makes their product unique. Remember, a good product doesn’t have to be revolutionary. But it has to meet a real need with a smart twist. Step 2 – Find the Right Manufacturing Partner Once you have an idea, finding a trustworthy manufacturing partner is the next step. Companies need to look for manufacturers that understand pet safety regulations and have experience in producing pet-specific items. Industry trade shows are a great starting point. Step 3 – Design and Prototype When you choose a good manufacturer, it is time to bring the idea to life through design and prototyping. This stage includes collaboration on product dimensions, materials, functionality, 3D models, hand-made samples, and getting feedback. Prototypes help map out any design flaws and ensure the final product aligns with the vision of the company. Step 4 – Product Testing Testing is one of the most important steps in creating a good product. You cannot start mass production before you put your product through rigorous testing. For example, chew toys have to go through several tests to ensure they are durable. Pet parents do not want to pay large sum of money for toys that will crack in less than a minute. Testing should include durability, safety, functionality, choking hazards, weak points, toxic materials, and gathering feedback from beta testers, preferably pet owners. Step 5 – Manufacture and Quality Control One of the big mistakes companies make is skipping on quality control. That can lead to product recalls and lost trust. Full production includes creating molds and setting a timeline with clear milestones. Sometimes, companies should hire a third-party inspection to check materials, safety of items, branding requirements, and packaging. Logistics Once the production is complete, it is time to get your product to the customers. Some of the key considerations include: · Shipping: air is faster but costlier than sea freight. · Customs and duties: work with a customs broker to navigate regulations. · Warehousing: try to use third-party logistics to store and ship. · Sales channels: where will you market your product? Website? Pet stores and distributors? Or marketplaces like Chewy and Amazon? Why PetopiaToys Should Be Your Partner? PetopiaToys has evolved from OEM to ODM since its establishment in 2001 while sticking to strict standards like professionalism and specialization. We put huge emphasis on material research, product differentiation, design, mold details, and customer service. We are now an independent R&D company, and our products go through rigorous testing before they make the shelves. PetopiaToys prioritizes safety by using a one-piece molding technology, eliminating harmful glues and colors. We want our products to convey positive energy and contribute to a better world. Final Thoughts Creating custom pet products through OEM or ODM manufacturing can seem challenging, but it's an exciting opportunity to bring unique ideas to life. Whether you're designing indestructible chew toys, personalized leashes, or wellness-focused pet gear, every great product starts with a strong idea and a reliable partner. With thoughtful planning, attention to quality, and a passion for pets, your idea can go from sketch to shelf — and into the homes of pet lovers around the world.
2025-05-30
Pets are no longer just animals, they are part of the family. The cultural shift happened several years ago and continues to reshape industries far beyond pet food and pet toys. Nowadays, pet owners want products that reflect the same care, quality, and personalization they expect for themselves. It challenges businesses to rethink how they design products for four-legged customers. The trend is not something that will go away soon. Instead, it is the new standard in product development, branding, and innovation. Think about it for a second. Nowadays, we see dogs in strollers, cats wearing designer sweaters, and puppies with their own birthday cake. Those are all products of the pet humanization trend. Adjusting to the new shift is not optional, it is essential for companies involved in pet product design and innovation. Understanding the Better-For-You Trend That Will Shape the Future The shift began several years ago as owners moved from having animals as property to animals as truly a part of the household and family. People are much more inclined to go to greater lengths to keep their dogs happy and healthy. Similar to how products in the human food sector emphasize health benefits, there is a need for the same approach in the pet products industry. In the new landscape, pet owners view their furry friends as family. This growing trend—often driven by younger generations—reflects a broader movement toward the humanization of pets. Millennials and Gen Z are leading the charge, forming more pet-owning households, often with multiple animals. Many delay traditional life milestones, such as having children, and instead invest heavily in their pets. As a result, the market for premium pet products is thriving. How Pet Humanization Impacts Design When we talk about premium products in the pet industry, we are not talking just about food and toys. Every aspect of the pet industry is booming. Activity centers and gymnasiums for pets are becoming more and more popular. Owners want to enrich their pets’ lives. With that in mind, here are some ways that the pet humanization trend impacts design. New Ways for Communication with Pets Pet humanization has changed the way we communicate with pets. For example, talking floor buttons, designed to help pets express their desires. Dogs can press them with their paw, and the buttons play pre-recorded messages. Owners like to think that their pets can speak. And that is just a fraction of the new design innovations in the pet toy market. New Design Schemes The rise of pet humanization has changed the way companies design products. They have to think not just about function, but also form, safety, and emotional appeal. In terms of functionality, there is an increased demand for ergonomic designs that cater to pet anatomy and behavior. Many years ago, we saw the rise of ergonomic beds and pillows in the human furniture sector. Now, it translates to the pet world as well. Think orthopedic beds, harnesses designed to reduce joint strain, and more. In the pet toys market, companies have started using comfort-focused, skin-safe, and durable textiles. Customers no longer want cheap materials. They want materials used in human apparel and furnishing for their pets. Aesthetics are More Important On the aesthetic front, we see products that resemble human counterparts. For example, sleek packaging, minimalist logos, seasonal color palettes, and personalized options. That is the new standard for pet products. Consumers nowadays buy something and think about how it fits their lifestyle and identity. Higher Safety Bar In the last few years, the bar for safety and compliance has risen sharply. Pet products in every sector have to meet standards once reserved for human use. And it ranges from grooming sprays to chew toys. Consumers want toys that comply with non-toxic certifications, hypoallergenic claims, and rigorous third-party testing. Nowadays, pets occupy a role that is closer to that of a child than a companion animal. Brands have to adopt a design mindset that treats pets as sensitive members of the household. Smart Toys As pet owners continue to demand premium and high-quality products for their furry friends, the rise of the smart pet toys market continues. According to some estimates, that market will reach $830 million by 2030. Technology has taken over in the last few years, and the pet market is no stranger to it. Integration of technology for interactive play and monitoring will be a key factor for growth in the pet market. Interactive Toys As the bond between humans and pets deepens, owners prioritize toys that reflect their pets’ needs. They want innovative and safe products that promote well-being, while also providing hours of entertainment. As a result, we see a rise in the multifunctional toys market. Many years ago, a simple tennis toy was more than enough to play with your pet. Nowadays, owners want products that combine play, feeding, and cognitive stimulation. Customization Some would say this is the most important part of the pet humanization trend. Companies can personalize toys according to different categories. For example, they can tailor toys to specific breeds. Or pet preferences. In the chew toys market, we see different toys for small, medium, and large breeds. We also have different designs that fit the chewing style. Not all dogs have the same chewing power, so owners want something that is suitable for their pet. Final Words So, what does the pet humanization mean for the future? We live in an era of evolution. Pets are truly becoming man’s best friend. The pandemic had a huge impact on the way owners view their pets. Office workers were home with their pets. As they returned to the office, they experienced a heightened connection to their companions. The result is that they shifted their mind into making sure pets are as happy and as comfortable as possible.
2025-05-10
This year, the Global Pet Expo took place from March 26 to March 28 in Orlando, Florida. It is the largest event in the pet industry, and this year, there were 216 exhibitors in the dog toy sector. With so many exhibitions and products, the organization had a hard time selecting best-of-show products in every category. Today, however, we will talk about Global Pet Expo takeaways. Think of the event as a fashion show. In the same way, that the Paris Fashion Show dictates trends in clothing, the Global Pet Expo dictates trends in different pet industries. Pete Scott, President and Chief Executive Officer of the American Pet Products Association (the organization responsible for the event), talked about the growth of the industry. He said, “The innovation showcased at this year’s Global Pet Expo reflects the dynamic growth and resilience of the pet industry. With pet ownership reaching 94 million US households and continuing to expand, it’s clear that pet care remains a top priority for consumers. The award-winning products highlight the creativity and commitment of brands that are not only meeting the evolving needs of pet owners but also strengthening the deep bond between people and their pets.” With that in mind, let’s take a look at some of the trends that will mark next year and beyond. E-Commerce Surge Online shopping is a major growth driver for the pet industry. According to Global Pet Expo data from 18 countries, there are 1.2 billion new shoppers in 2024. Pet owners shop more often in pet stores, but the amount they spend online is higher. Pet owners spend twice as much and buy more units, and three times the volume online compared to in-store buying. While they go more often in-store for specific things, they shop online for larger bulk purchases. The Community Aspect This trend began in the pet food sector, but we can expect it to move into the pet toys sector as well. In the pet food sector, there are more and more companies with a huge focus on causes and communities. For example, there are companies with focus on causes like children’s health, animal health and well-being, the environment, and people with disabilities. Recently we spoke about the humanization of the pet industry as a major trend, and the Global Pet Expo confirms that. Pets are more and more seen as parts of the family, and the products we buy for them echo our views on community matters. Companies need to put more focus on communities to make them stand out from the crowd. Human Health = Pet Health One thing is clear, consumers want pet products that mirror human health trends. In the pet food sector, for example, consumers are looking for gluten-free products. In the pet toys industry, that means natural ingredients and BPA-free products. The trend has been around for a while, but more and more companies are adopting it. Interactive Dog Toys Gone are the days when companies could sell a simple ball. The new generation of customers wants a bit more from the toys they buy for their furry friends. Toys need to be interactive and provide different ways of playing. For example, Cheerble, an innovator in the pet technology industry, unveiled its latest Wicket Series of pet toys. The Wicker Ball Air, a toy that has risen among the best-seller ranks on Amazon, is one of the fastest-growing products. What makes it different is that it offers three play modes, normal jump, passive tap to bounce, and gentle shake or slow roll. Durability, the Most Important Factor At Petopia, we take durability seriously. We want to produce toys that can withstand heavy chewers and last for more than just five minutes. Our products go through extensive testing before they are shipped to shelves and online stores. Speaking of durability, the Global Pet Expo showed that more companies are adopting natural rubber as the go-to material for toys. Bionic, a company producing toys with bionic rubber, was one of the big exhibitors at the Expo. Again, products show that simple toys do not work anymore. Even their tennis balls made from rubber have a treat pocket for placing tasty treats. As we see more and more, the goal is to keep pups occupied, engaged, and happy for as long as possible. Durable interactive toys can make that happen.
2025-04-30
The Global Pet Expo is largely viewed as the largest pet trade show in the world. However, with the Global Pet Expo coming to an end, companies in the pet industry should look at other alternatives. We live in a global world, and focusing only on one market, or one trade show is a mistake businesses cannot afford. With that in mind, let’s take a look at some of the best pet trade shows. Why Are Pet Trade Shows Important? We can safely say that trade shows are the pet industry professional’s secret weapon. Vital for staying competitive in the pet industry, trade shows provide companies with a unique chance to discover innovative products, connect with key players, and access regional and international markets. The main purpose of trade shows is to showcase products. But these events also offer workshops, expert panels, and insights into trends that shape the industry for the following years. Additionally, trade shows provide a platform for launching products, expanding networks, and gaining market intelligence. For example, interactive dog toys and enrichment tools were a major highlight at the 2025 Global Pet Expo. We can expect that trend to continue at other pet shows in 2025 but also continue to be a trend going forward. With that in mind, here are some pet trade shows that companies in the pet industry should seriously consider. Retailer Tip for Companies Companies in the pet industry that want to catch up on trends should look no further than interactive toys. But here is a tip: these items should not only look eye-catching on the shelf. They should cater to wellness-focused shoppers looking for enrichment products with purpose. In the last few years, pet owners have been looking for ways to be more environmentally friendly and serve a purpose. Companies should try to follow that trend to make their products more appealing to wellness-focused customers. Top Pet Trade Shows in 2025 SuperZoo- Las Vegas, Nevada SuperZoo is a premier trade event for companies in the pet industry. They attract professionals from across the globe. The three-day extravaganza is scheduled for August in the Mandalay Bay in Las Vegas. Companies in the pet product business should mark their calendar and book the show. Last year, the event attracted 18,000+ professionals from the United States alone and more from everywhere in the world. They had 1,100+ exhibitors. While the Global Pet Expo might be the most popular trade show, Las Vegas might be the largest pet product marketplace in North America. The show puts an emphasis on showcasing the latest designs and pet products. Pet professionals can get a great view of what’s new and what is next in the industry. As a bonus, the event includes many educational opportunities with industry experts sharing insights on best practices and emerging trends. Last, but not least, SuperZoo is a great platform for companies to connect with retailers, distributors, and decision-makers shaping the future of the pet industry. Here is the most important stat. According to organizers, 94% of pre-qualified attendees have purchased or plan to purchase something from a supplier found at the event. Interzoo Held in Nuremberg, Germany, Interzoo is one of the largest pet trade shows in Europe. With the way the world is shaping and the tariffs by the United States, more companies might be looking to Europe as the next big market. Interzoo takes place in even-numbered years since 20202. The next exhibition is scheduled for May 2026. In 2024, they hosted 2,146 exhibitors from 68 countries and welcomed almost 40,000 visitors. The trade show has one of the largest product ranges in the pet industry. At the show, companies and attendees can find products ranging from dog sports, chew toys, dog food, grooming products, accessories for dogs, and a lot more. According to the official information from the event, in 2024, half of the visitors attended the event to learn about new products. China was one of the top 5 exhibiting countries by stand space in 2024. That trend should continue in 2026. Zoomark Zoomark is another European trade show. But unlike Interzoo, Zoomark takes place in odd-numbered years. This year, the event will take place between May 5 and May 7 in Bologna, Italy. Zoomark is renowned for its focus on innovation. Some of the big features of the event include the Next 5.0, a hub for start-ups. In 2023, they also introduced Atelier, a new area dedicated to showcasing premium products in the pet industry. In this area, brands can show off their exceptional quality, detail, and creativity. Pet professionals describe the feature as more than a showroom, it is a celebration of passion and expertise that drives innovation in the pet industry. Auckland Pet and Animal Expo The biggest celebration of pets and animals in New Zealand, the Auckland Pet and Animal Expo is the happiest show of all to attend. In 2025, the expo will take place on 20th and 21st September. Exhibitors show hundreds of pet products and services, ranging from healthy products to specials. There are always some free samples. As a place that celebrates animals, the Auckland Pet and Animal Expo also gives space to animal rescues, clubs, and charities. The idea is for the expo to be a celebration of pets and animals and their positive role in society. The indoor performance area includes shows like Dog Squad Live, dancing with dogs, pet care, advice, and training, defense dogs, and more. Connect Canada Connect Canada is the pet industry B2B event that is free to attend for all qualified attendees. Held in May from 22nd to 23rd, everyone attending the event will receive a badge when they register. Pets are welcomed at the show as long as attendees fill out a pet waiver at the door. Connect Canada is famous for the many seminars and events held specifically for pet businesses. Pet Fair Asia Pet Fair Asia in Shanghai takes place every August at the Shanghai New International Expo Center. Launched first in 1997, the show has been instrumental in the rise of the Chinese pet market. Last year, the event covered 300,000 square meters (more than 3.2 million square feet) of exhibiting space. There were more than 2,500 exhibitors and 100,000 professionals from 91 different countries. The key goal for the Pet Fair Asia is to welcome pet professionals and increase brand awareness with end users. The platform gives space to pet companies to grow their business. The expo also includes integrated B2B trade space and B2C branding. Asian pet markets are the fastest growing markets worldwide, and it is all possible thanks to pet trade shows like the Pet Fair Asia. China International Pet Show This year, the China International Pet Show will take place between November 13th and November 15th in Guangzhou, China. Exhibits range from pet accessories, toys, smart products, training accessories, nutrition, and food, to grooming and medical equipment. The China International Pet Show has 28 years of tradition and history, establishing as the global benchmark in the industry. The platform is a great place for companies to launch their innovative products. In 2024, the show had more than 1,400 exhibitors and 70,000 attendees. This year, they expect industry professionals from more than 120 countries, serving as the true testament to China’s growing influence in the pet industry.
2025-04-15
Shipping costs can eat the profits of small business. Yet, with the right planning, small businesses can compete with the ecommerce giants and sometimes offer lower rates. Today, we will talk about practical and strategic ideas how businesses can minimize shipping expenses without sacrificing good customer experience. Because at the end of the day, companies work to satisfy their customers. Reducing costs at the price of customer experience can backfire. Freight costs play a huge role in determining the final price of dog toys on store and e-commerce platforms. Shipping expenses can rise due to many factors, and understanding the impact of freight costs is a must for pet businesses. Understanding Freight Costs Freight costs consist of many factors, including fuel prices, transportation modes (by air, sea, rail, or truck), customs duties, tariffs, and labor costs. Dog toy manufacturers have to calculate these expenses from the very beginning of production when they source raw materials. The costs continue until the product reaches the consumer. Companies manufacturing toys in China and ship them to the United State face higher container shipping costs due to global supply chains congestion. During the pandemic, the cost of shipping containers from the US to China peaked. Since then, prices have stabilized, but any sudden supply chain shock can drive costs back up. For example, a port strike or geopolitical tensions. Key Factors Affecting Freight Costs in the Pet Industry Before we talk about strategies that companies can use to minimize freight costs, let’s talk about what drives the prices up. Here are three key factors. · Fuel price fluctuations. When gas and diesel prices rise, the cost of transporting toys goes up, no matter the transportation mode. Fuel makes up about 25% of operating costs for trucking companies. · Global supply chain disruptions, including factory closures, port congestion, and labor shortages, all have a direct impact on freight costs. For example, the Suez Canal blockage in 2021 delayed shipments worldwide and drove up container shipping rates for months. A similar incident can impact the pricing of toys imported from Asia, Africa, and other continents into Europe and the United States. How Businesses Can Mitigate Shipping Fees First, let’s answer the main question. Why is it so expensive to ship to the US? First and foremost, global chain supply disruptions. With the latest trade war between the US and China and the tariffs that Trump imposed on products from China, things can change. With that in mind, here are some strategies companies can use. Use Flat Rate Shipping When Possible With flat rate shipping, the cost is split into size, weight, or destination categories. The price of sending a package becomes predictable, which means cost-effective and straightforward. Flat rate shipping also lowers uncertainty at checkout, which reduces the chances of an abandoned cart. Companies can adjust flat shipping rate depending on shipping zone or orders. For example, one rate for orders below $50 and one for above. Choose the Right-Sized Packaging By making smart packaging choices, companies can vastly reduce shipping costs. Here are some tips: · Reduce package size: do not ship air! Aim for the smallest possible package dimensions and use soft packing materials like poly mailers or padded envelops. They are lighter and smaller than cardboard. · Look for free packaging options that some carriers offer. · Consider reusing packaging when possible. It is environmentally friendly, and it communicates your brand’s values. · Analyze order history to understand the size of packages you typically use. Select packaging that best matches your standard orders. · Invest in custom packaging. While the initial costs are higher, they offset thanks to optimized shipment size and having fewer lost or damaged orders. · Use “ships in own container” packaging. This means that the product packaging is what you add a shipping label to, so you don’t have to add a box on a box. Bulk Shipping and Consolidated Logistics To lower transportation expenses, pet companies can order products in bulk, reducing the cost per unit. The strategy helps maintain competitive pricing, especially for budget-friendly brands. Move Production Some companies have started shifting production closer to their target markets. It cuts down on freight costs. For example, a growing trend is nearshoring manufacturing to Mexico, for companies that want to sell in the US. It reduces long-haul shipping expenses. Strategic Pricing Companies can sometimes pass costs to customers, but without sacrificing user experience. For example, introducing premium toy lines at higher price points. Here is an example. A brand can continue offering its small chew toy at the same price. At the same time, they can introduce a larger version or a premium version at a slightly higher price. Sometimes, customers will go for the premium version, and over time, the large and premium varieties overcome the smaller ones. Freight Costs and Their Impact on Retailers and Consumers Freight costs have a huge impact on consumers because they might have to pay more to get a toy from a small business. Large retailers like Amazon and Walmart can negotiate better shipping rates due to their high order volumes. This keeps their prices lower, but that doesn’t mean they provide high quality as well. Consumers have already witnessed increase of dog toy prices by 10 to 15% in the last few years. Further price adjustments may follow due to freight rates. Shoppers also may notice changes like fewer discounts, smaller package sizes, or some products disappearing from shelves. Companies that understand freight costs and use them to their advantage can get in front of customers. Or, they can always focus on bestsellers with higher profit margins.
2025-03-25
Dogs have a special ability. They can turn most tough toys into confetti within minutes. What separates good pet toy manufacturers from the average ones is the ability to produce toys that can withstand the wear and tear of chewers. The best way to achieve durability is rigorous testing, which is exactly what we do here at Petopia. Why Durability Matters? Dog owners spend their precious money on toys for their dogs. And they want to get their money’s worth. They prioritize safety, but also durability. For most pet owners, safety and durability are the two crucial factors in making a purchase. Durable toys ensure long-term use, but they also promote sustainability. Made from natural rubber, Petopia’s toys are environmentally friendly, a key trend in the pet toys market. Looking into the future, companies will have to be green-conscious, because that is what clients are looking for. People are more and more environmentally aware. Durable toys are built to last, making them a great investment. Unlike disposable and easy-to-break alternatives, durable toys can last for weeks, months, or even years with proper usage. Let’s be honest, if you leave your dog to continuously chew on a toy for several hours, no dog toy will withstand that. The secret to producing long-lasting toys lies in the design and testing. Proper design, one that is in accordance with the chewing styles of dogs, combined with rigorous testing, can deliver a toy that will make both customers and companies happy. Understanding Durability When we talk about durable dog toys, the material is everything. The most durable toys are made from tough rubber, such as natural rubber. Manufacturing techniques play a significant role as well, and that is where we can distinguish a good company from an average one. High-quality durable toys feature double-stitched seams and multi-layered construction, preventing easy tearing. Some companies design toys with minimal stuffing, reducing the risk of a mess once your dog gets through the outer layers. Size matters in everything, and the same applies to dog toys. The size of the toy should match the size of your dog. One of the biggest mistakes companies make is they market toys for large dogs, when the toy is too small for them. Or, they market toys for small dogs, but they are too big and difficult for dogs to handle. The result is the dog loses interest in the toy instantly. How Do We Test Toys for Durability? At Petopia, we are committed to delivering the highest quality dog toys for companies and individual customers. Testing plays a huge role in the process of manufacturing toys. Our testing process is rigorous and thorough, resulting in a toy we know can withstand heavy chewing. We understand that dogs have a natural urge to chew on things. Catering to their instinct to chew results in a happy and calm dog. Quality check is one of the most important steps in our production. We take extra steps to ensure the quality and durability of toys. Every toy must pass the Input Process Quality Control standards of practice. After the toy passes the test, it can move into formal production. If not, we make adjustments to ensure durability. Here are two types of test we put toys to ensure quality and durability. Simulated Dog Bite Test We place the toy into a machine that simulates a dog playing with its toy. During the entire process, a computer records test data while we increase the speed of chewing. In the end, the data shows the maximum strength of the bite and the number of bite tests. Every toy goes through at least 10k tests before it is labeled durable for production. At the end of the test, the toy should be intact. Stretching Dog Toys Another test we run is stretching a dog toy to its maximum. The test shows whether the rubber used for production can withstand chewing and all the wear and tear of an active dog. The toy is placed on a lifting machine. On the bottom end, we attach weight to see whether the toy can hold it. Yes, the toy stretches, but it is important that it holds the weight. If the test is successful, the rubber consistency can withstand the constant gnawing of pets. What is a Durable Dog Toy? For our final thoughts, let’s talk about what we classify as a durable dog toy. There might not be a perfect chew object a dog cannot shred. But you want the toy to provide at least a few months of entertainment. No pet owner wants to spend money out of his monthly budget on toys that last for only a few hours. Pet companies and manufacturers should have that in mind. If toys fail the durability test, their reputation will suffer.
2025-03-15
Seasonal marketing is an important part of general marketing for pet-care businesses. Seasonal marketing helps companies attract new clients and strengthen the relationships they have with their community. Companies can prepare for high-demand season with holiday-themed campaigns, seasonal events, and well-timed promotions to keep the business relevant and exciting throughout the year. Let’s take a look at all the ways pet companies can get into the seasonal dog toy trends. Holiday-Themed Campaigns Holidays provide great opportunities for pet companies to connect with pet parents and introduce them to their services. A good holiday campaign can greatly increase a pet company’s visibility if it goes viral. Even smaller campaigns can help pet toy companies connect with the community and reach new clients. Here are some ideas: · Pet photos with holiday characters. Depending on the holiday, you can set up a festive photo booth in the facility where clients can bring their pets for a holiday picture. The event doubles down as a fun memory for pet owners. Companies in the e-commerce business can make digital campaigns, offering their company-themed templates for digital pictures with their own logo. · 10 Days of pet care discounts, offering a special service each day leading up to the major holiday. Usually, companies do this for Easter or Christmas, but there are no limits. · Valentine’s Day Specials. With more and more people considering pets as their special partners, companies in the pet industry should take advantage of it. Offering special product services and discounts for “date night” is one way to do it. Seasonal Promotions Certain seasons bring more pet customers. Well-timed promotions can help draw higher demand during the peak season. Here are a couple of ideas. · Summer vacation deals, when pet parents travel, whether with their pets or not. Toys are a natural part of any vacation, and discounts during this period can make pet parents spend a bit more. · Winter wellness packages, when the weather doesn’t allow a lot of time outside, pet parents might look for toys that provide plenty of mental stimulation for their furry friend. Dogs need to get exercise, no matter the weather outside. Cross-Selling Up-selling and cross-selling are great ways for companies to partner, or increase the amount customers spend. The holidays, when pet parents are willing to spend extra on their furry friends, offer a great outlet. Here is an example, a company selling dog treats can partner with a company selling puzzle dog treat dispensing toys. Giving Free Gifts With Purchase Everyone loves free stuff, especially if it is free stuff for their pets. One way to increase holiday sales is to give away free gifts with each purchase. For example, a pet company selling dog toys can give free treats with every purchase during the holidays. Customers will make more purchases knowing they get something for free. And let’s be real, nothing is free, it is just calculated in the price. Sending Digital Cards to Current and Past Customers Holidays are the perfect time to show appreciation to your clients. Sending out personalized holiday cards, and sometimes small gifts will leave a lasting impression. Customers are more likely to come back again to businesses that show they care for clients. Digital cards are not expensive, and marketing teams can make them using apps like Canva. Get Into the Holiday Spirit During the holidays, companies can decorate their business in a festive design. It creates an inviting atmosphere for customers. Retailers can decorate their offices, while online pet businesses can get into the holiday spirit by updating their social media channels and logos with holiday-themed images and graphics. Holidays are an amazing period to engage with customers. Have fun and get creative. It is All About the Discounts Everybody loves a deal, and pet owners are no exception. They offer a shop at big-brand specialty stores where they can find price cuts. Leveraging promotions and discounts is a surefire way to attract budget-conscious pet owners during seasonal trends. It helps with acquiring new customers, as shoppers explore new stores that give attractive discounts. Planning a Marketing Schedule Let’s take a look at a couple of dates that should be on every pet company’s calendar. · March 17 – St. Patrick’s Day (great opportunity for green pet products) · March 23 – National Puppy Day · April 20 – Easter · April 27 – National Pet Parents Day, inspired by many people considering pets as family · May 5 – Cinco De Mayo · May 11 – Mother’s Day · May 26 – Memorial Day · June 15 – Father’s Day · August 10 – Spoil Your Dog Day · October 4 – World Animal Day · October 31 – Halloween · December 25 – Christmas Day · December 31 – New Year’s Eve Pet Owners Spend More During the Holidays Pet toy companies would love owners to spend throughout the entire year, but the reality is that during holidays, sales go up. One of the reasons why owners spend more during the holidays is the recent trend of pet humanization. As we talked about in a previous article, pet humanization is one of the four key trends for growth among companies. The ongoing humanization of pets means that our furry friends are seen as family members and stress relievers. More and more owners are willing to spend more on pet care, toys, food, and everything in between. According to a recent survey, 18% of people in Britain planned to spend more on their pets at Christmas than on their significant other. Similar studies appear all the time, with more and more people cutting back money on themselves to keep their pets happy.
2025-02-24
