The Global Pet Expo is largely viewed as the largest pet trade show in the world. However, with the Global Pet Expo comi...
Jump to Section
The Global Pet Expo is largely viewed as the largest pet trade show in the world. However, with the Global Pet Expo coming to an end, companies in the pet industry should look at other alternatives. We live in a global world, and focusing only on one market, or one trade show is a mistake businesses cannot afford. With that in mind, let’s take a look at some of the best pet trade shows.
Why Are Pet Trade Shows Important?
We can safely say that trade shows are the pet industry professional’s secret weapon. Vital for staying competitive in the pet industry, trade shows provide companies with a unique chance to discover innovative products, connect with key players, and access regional and international markets.
The main purpose of trade shows is to showcase products. But these events also offer workshops, expert panels, and insights into trends that shape the industry for the following years.
Additionally, trade shows provide a platform for launching products, expanding networks, and gaining market intelligence. For example, interactive dog toys and enrichment tools were a major highlight at the 2025 Global Pet Expo. We can expect that trend to continue at other pet shows in 2025 but also continue to be a trend going forward. With that in mind, here are some pet trade shows that companies in the pet industry should seriously consider.
Retailer Tip for Companies
Companies in the pet industry that want to catch up on trends should look no further than interactive toys. But here is a tip: these items should not only look eye-catching on the shelf. They should cater to wellness-focused shoppers looking for enrichment products with purpose.
In the last few years, pet owners have been looking for ways to be more environmentally friendly and serve a purpose. Companies should try to follow that trend to make their products more appealing to wellness-focused customers.
Top Pet Trade Shows in 2025
SuperZoo- Las Vegas, Nevada
SuperZoo is a premier trade event for companies in the pet industry. They attract professionals from across the globe. The three-day extravaganza is scheduled for August in the Mandalay Bay in Las Vegas.
Companies in the pet product business should mark their calendar and book the show. Last year, the event attracted 18,000+ professionals from the United States alone and more from everywhere in the world. They had 1,100+ exhibitors. While the Global Pet Expo might be the most popular trade show, Las Vegas might be the largest pet product marketplace in North America.
The show puts an emphasis on showcasing the latest designs and pet products. Pet professionals can get a great view of what’s new and what is next in the industry.
As a bonus, the event includes many educational opportunities with industry experts sharing insights on best practices and emerging trends.
Last, but not least, SuperZoo is a great platform for companies to connect with retailers, distributors, and decision-makers shaping the future of the pet industry.
Here is the most important stat. According to organizers, 94% of pre-qualified attendees have purchased or plan to purchase something from a supplier found at the event.
Interzoo
Held in Nuremberg, Germany, Interzoo is one of the largest pet trade shows in Europe. With the way the world is shaping and the tariffs by the United States, more companies might be looking to Europe as the next big market.
Interzoo takes place in even-numbered years since 20202. The next exhibition is scheduled for May 2026. In 2024, they hosted 2,146 exhibitors from 68 countries and welcomed almost 40,000 visitors.
The trade show has one of the largest product ranges in the pet industry. At the show, companies and attendees can find products ranging from dog sports, chew toys, dog food, grooming products, accessories for dogs, and a lot more.
According to the official information from the event, in 2024, half of the visitors attended the event to learn about new products.
China was one of the top 5 exhibiting countries by stand space in 2024. That trend should continue in 2026.
Zoomark
Zoomark is another European trade show. But unlike Interzoo, Zoomark takes place in odd-numbered years. This year, the event will take place between May 5 and May 7 in Bologna, Italy.
Zoomark is renowned for its focus on innovation. Some of the big features of the event include the Next 5.0, a hub for start-ups.
In 2023, they also introduced Atelier, a new area dedicated to showcasing premium products in the pet industry. In this area, brands can show off their exceptional quality, detail, and creativity. Pet professionals describe the feature as more than a showroom, it is a celebration of passion and expertise that drives innovation in the pet industry.
Auckland Pet and Animal Expo
The biggest celebration of pets and animals in New Zealand, the Auckland Pet and Animal Expo is the happiest show of all to attend.
In 2025, the expo will take place on 20th and 21st September. Exhibitors show hundreds of pet products and services, ranging from healthy products to specials. There are always some free samples. As a place that celebrates animals, the Auckland Pet and Animal Expo also gives space to animal rescues, clubs, and charities. The idea is for the expo to be a celebration of pets and animals and their positive role in society.
The indoor performance area includes shows like Dog Squad Live, dancing with dogs, pet care, advice, and training, defense dogs, and more.
Connect Canada
Connect Canada is the pet industry B2B event that is free to attend for all qualified attendees. Held in May from 22nd to 23rd, everyone attending the event will receive a badge when they register. Pets are welcomed at the show as long as attendees fill out a pet waiver at the door.
Connect Canada is famous for the many seminars and events held specifically for pet businesses.
Pet Fair Asia
Pet Fair Asia in Shanghai takes place every August at the Shanghai New International Expo Center. Launched first in 1997, the show has been instrumental in the rise of the Chinese pet market. Last year, the event covered 300,000 square meters (more than 3.2 million square feet) of exhibiting space. There were more than 2,500 exhibitors and 100,000 professionals from 91 different countries.
The key goal for the Pet Fair Asia is to welcome pet professionals and increase brand awareness with end users. The platform gives space to pet companies to grow their business. The expo also includes integrated B2B trade space and B2C branding.
Asian pet markets are the fastest growing markets worldwide, and it is all possible thanks to pet trade shows like the Pet Fair Asia.
China International Pet Show
This year, the China International Pet Show will take place between November 13th and November 15th in Guangzhou, China.
Exhibits range from pet accessories, toys, smart products, training accessories, nutrition, and food, to grooming and medical equipment.
The China International Pet Show has 28 years of tradition and history, establishing as the global benchmark in the industry. The platform is a great place for companies to launch their innovative products. In 2024, the show had more than 1,400 exhibitors and 70,000 attendees.
This year, they expect industry professionals from more than 120 countries, serving as the true testament to China’s growing influence in the pet industry.
Hi,we use cookies to ensure the website's proper operation, to analyze traffic and performance, and to provide social media features. Cookie Settings
Cookie preferences
Cookie usage 📢
We use cookies to ensure the website's proper operation,to analyze traffic and performance,and to provide social media features.Click on the different category headings to find out more and change our default settings.However,blocking some types of cookies may impact your experience of the site and the services we are able to offer.
These cookies are necessary for the website to function and cannot be switched off in our systems.You can set your browser to block or alert you about these cookies,but some parts of the site may not then work.
These cookies allow us to analyze visits and traffic sources so we can measure and improve the performance of our site.They help us to know which pages are the most and least popular and see how visitors move around the site.
These cookies may be set through our site by our social media providers and/or our advertising partners.They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.They do not store directly personal information,but are based on uniquely identifying your browser and internet device.
More information
For any queries in relation to our policy on cookies and your choices,please contact us.
